Job Position: Sales and Marketing Manager

Job Summary:

We are seeking a dynamic, high-energy, and results-driven Sales and Marketing Manager to spearhead our commercial growth and brand evolution. This is a pivotal leadership role designed for a strategic thinker who possesses the unique ability to blend data-driven marketing with aggressive sales execution. The ideal candidate will be responsible for crafting and implementing integrated strategies that not only elevate our brand presence in a competitive market but also directly impact the bottom line through robust lead generation and conversion. As a bridge between creative storytelling and hard-hitting sales targets, you will lead a cross-functional team to deliver measurable success.

Duties and Responsibilities

• Develop and implement effective sales and marketing strategies to increase revenue and market share;
• Oversee and manage the day-to-day operations of the sales and marketing teams;
• Create and monitor key performance metrics to track progress towards business goals;
• Lead market research and competitor analysis to identify opportunities for growth and new product development;
• Design and execute multi-channel marketing campaigns (digital, print, events, etc.) to target key customer segments;
• Build and maintain strong relationships with existing and potential clients, partners, and stakeholders;
• Collaborate with internal teams (product development, customer service, etc.) to ensure marketing and sales alignment;
• Manage budgets for sales and marketing activities, ensuring efficient allocation of resources;
• Monitor and report on the effectiveness of campaigns and initiatives, adjusting strategies as necessary;
• Provide leadership, mentoring, and development opportunities for the sales and marketing team;
• Perform other duties related to this position.

Academic qualification 

• Bachelor's degree in Marketing Management, Business Administration, or related fields; a master’s degree is advantageous.  
  

Additional qualifications 

• Strong understanding of market research, consumer behavior, and sales techniques.
• Proficiency in digital marketing platforms and tools. 
• Excellent communication, leadership, and interpersonal skills.
• Ability to think creatively and strategically while managing day-to-day operations.
• Strong analytical skills with the ability to assess marketing performance and sales metrics.
• A track record of successful marketing campaigns and achieving sales targets.
• Knowledge of the FMCG sector is highly desirable.

Years of experience: A minimum of 6+ years’ proven experience in Sales and Marketing Management.

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