Job Position: Senior Digital Marketing Officer

Job Summary:

We are seeking an experienced, innovative, and results-driven Senior Digital Marketer for one of our clients in the tour and travel sector. The ideal candidate will combine digital marketing expertise with IT knowledge to strengthen online visibility, promote travel packages and destinations, generate customer inquiries, increase bookings, and drive business growth.

The role requires expertise in digital marketing strategy, website management, SEO/SEM, social media management, online advertising, digital analytics, and marketing automation. The successful candidate will also optimize digital platforms and online booking systems to ensure effective marketing performance and support the company’s business objectives.

Duties and Responsibilities

• Develop and implement digital marketing strategies to promote tour packages, travel destinations, holiday offers, and other travel-related services.
• Plan and manage digital advertising campaigns across social media, search engines, email, and other online platforms to increase brand awareness and bookings.
• Create and coordinate engaging travel-related content, including destination videos, photographs, promotional materials, blogs, and advertisements.
• Manage the company’s website and social media platforms, ensuring accurate travel information, engaging content, and a user-friendly experience.
• Coordinate with IT personnel and web developers to maintain website functionality, optimize online booking systems, and implement digital marketing tools.
• Apply SEO, SEM, analytics, and marketing automation tools to improve online visibility and campaign performance.
• Monitor website traffic, customer inquiries, leads, bookings, and advertising performance, and prepare regular reports for management.
• Analyze travel market trends, competitors, and customer behavior to identify new marketing opportunities.
• Maintain consistent brand communication and ensure the appropriate handling of customer data across digital platforms.

Qualifications and Experience

• Bachelor’s degree in Marketing Management, Information Technology, Computer Science, or a related field.

Required Skills

• Familiarity with CRM systems, online booking platforms, and marketing automation tools is an advantage.
• Strong digital marketing and IT knowledge.
• Excellent communication, creativity, analytical, and problem-solving skills.
• Ability to manage digital campaigns, generate qualified leads, and improve booking conversions.
• Strong organizational skills and the ability to manage multiple projects and meet deadlines.
• Ability to analyze campaign data and make informed, results-driven decisions.

Work Experience

• Minimum of 4 years of relevant experience in digital marketing, preferably in the tour and travel or hospitality sector.
• Proven experience in website management, social media advertising, SEO/SEM, and digital analytics.

 

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